Milk collaborated with VR studio New Reality Company to create “Tree” – a new VR film and installation which launched at Sundance Film Festival 2017 as part of its “The New Climate” programme, which aims to draw attention to environmental issues and climate change. Tree was also showcased at TriBeCa, NAB 2017 and an environment focused TED Talk.
The “Tree” virtual experience transforms the participant into a rainforest tree. With your arms as the branches and body as the trunk, you experience the tree’s growth from a seedling to its fullest form and witness its fate firsthand. (Those who experience this at the festival are also given a real seedling to take away and plant.)